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Social Media Marketing Platforms
Social Media platforms
Services
Users: 1.9 billion daily active users worldwide
Audience: Generation X, Millennials
Industry: B2C
Best for: Brand awareness, Advertising
Users: 1 billion monthly active users worldwide
Audience: Millennials
Industry: B2C
Best for: High quality images and videos, user generated content, Advertising
TikTok
Users: 1 billion monthly active users worldwide
Audience: Gen Z & Millennials
Industry: B2B and B2C
Best for: Short-form, creative video content, user-generated content, brand awareness
Users: 211 million daily active users worldwide
Audience: Millennials
Industry: B2B and B2C
Best for: Public Relations, Customer Service, Community building
Users: 744 million daily active users worldwide
Audience: Baby boomers, Generation X, Millennials
Industry: B2B
Best for: B2B Relationships, Business Development, Social Selling
YouTube
Users: 315 million daily active users worldwide
Audience: Millennials and various demographics
Industry: B2B and B2C
Best for: Brand awareness, long-form entertainment, how to video
Snapchat
Users: 306 million daily active users worldwide
Audience: Generation Z
Industry: B2C
Best for: Brand awareness, Advertising
Users: 444 million daily active users worldwide
Audience: Gen Z, Baby Boomers
Industry: B2B and B2C
Best for: Visual advertising, Inspiration
Clubhouse
Users: 10 million daily active users worldwide
Audience: Millennials
Industry: B2B and B2C
Best for: Visual advertising, Inspiration
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